Applicaal team arranged an online board meeting on Feb. 11, 2022.
The subject was:
Customer discovery / small marketing campaign in Canada
Minutes of meeting:
The Applicaal team is preparing for a presence in Canada.
The team is planning a small marketing campaign in Canada after a successful experience in Iran.
– In terms of Customer Discovery, everyone in the team looked for service providers in Canada who may qualify as target consumers.
The following items were chosen as the first stage target from what they discovered:
– The campaign will be executed using an Email Marketing strategy in the first stage, prior to entering Canada. For this reason, an introductory letter has been prepared as follows:
– As the Company’s CMO, Ms. Rashti will send the emails and track the feedback.
The meeting took place on 2022-02-11
Attendances:
1- Dr. Peyman Etemadfar
2- Dr. Ali Chehrei
3- Mr. Mehdi Moeinimehr
4- Ms. Fatemeh Rashti
